Stocks Fall, Gold Rises; Real Estate Still Best Investment Megan Brenan, Gallup Americans appear to be following economic news — including tariffs and market swings — and adjusting their perceptions of investment risk accordingly. Real estate continues to be named the best long-term investment, while stocks have fallen amid recent market volatility and gold has picked up much of that decline. Meanwhile, stock ownership is holding steady, even as fewer say stocks are the best investment.