Opinion Today
April 6, 2026
Here’s what MAHA actually believes Marcia Brown and Kelly Hooper, Politico Robert F. Kennedy Jr.’s ideas have gone mainstream, but his Make America Healthy Again movement is struggling to find its footing. MAHA-coded ideas about food and nutrition are broadly popular and a third of Americans now identify as MAHA supporters. But new results from The POLITICO Poll suggest Kennedy’s movement is disjointed. His supporters aren’t political diehards and they have a wide array of priorities that don’t neatly align with those of MAHA leadership, the poll suggests.
How brands can reach Gen Z: Where they spend time and what drives discovery Kineree Shah, YouGov The data shows that social media is not just one of many channels for Gen Z, it is a central environment where discovery, influence and brand engagement happens. Higher daily usage, greater time spent, stronger connections to influencers and higher responsiveness to endorsements all point to a generation that is both reachable and open to influence.
